As companies worldwide have been building up their data warehouses and analytical capabilities, many marketing and CRM managers would theoretically have at their disposal enough tools to get a better understanding of their customers. But do they know how to achieve this? What are the challenges? This LinkedIn group provides a platform for experts to discuss Retail, Marketing and Customer Analytics. It offers questions and answers to issues around concepts and methodologies, applications, algorithms, models, challenges, cultural aspects, etc.
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