Soundtrack Your Brand (backed by Spotify) was founded in 2013 and sets out to grow the global music market by re-shaping the business-to-business music space.
Music matters. We were recently part of the world’s biggest research study on the impact of music on sales in a commercial environment. The study used our streaming technology and brand fitting music across 16 restaurants, over 5 months, and 2 million sales transactions were tracked. In short, it proved how our model of creating brand fit music drove sales by 9% vs popular chart music, and how silence performed 4% better than the same popular chart music.
So firstly, what songs come out your speakers, and at what time, can have a 9% impact on sales, and if your music has had little attention to date, and is just chart music with no connection to your brand values, it would be best switching it off.