Asif Mukhtar

Head of Sales and Service Outsourcing
Shop Direct
Asif Mukhtar has over 14 years’ experience working in the customer contact and service industry. Having joined Shop Direct Group in 2006 he worked in Financial Services and was responsible for delivering the outbound customer service and sales strategy. More recently, Asif has been integral in pioneering one of the largest outsourced partnerships in Shop Direct - outsourcing the majority of Shop Directs customer contact activity across a multichannel & digital platform, driving significant benefits for both customers and the business. Asif, an FCA approved person, remains responsible for the definition and delivery of the customer service and sales strategy for all outsourced contact centre activity - Building a digital customer service proposition, supporting a World Class Digital retailer – Shop Direct.